| 解析联邦快递:“价格战”抢占中国市场 |
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| 引用本文： | 王红红,卢建君. 解析联邦快递:“价格战”抢占中国市场[J]. 中国市场, 2009, 0(10): 135-136 |
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| 作者姓名： | 王红红 卢建君 |
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| 作者单位： | 淄博职业学院,工商管理系,山东,淄博,255314 |
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| 摘 要： | 为了争夺中国快递市场,联邦快递在中国的连续降价已初见成效。它的低价策略到底对中国的快递企业造成了怎样的影响,本文从联邦快递降价策略入手,分析了它给我国快递企业造成的三方面影响:巨大的心理压力,会被迫退出市场,期待政府行为等。
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| 关 键 词： | 联邦快递 争夺 影响 |
Analyze Federal Express:"Price War" Seizes the Chinese Market |
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| WANG Hong-hong,LU Jian-jun. Analyze Federal Express:"Price War" Seizes the Chinese Market[J]. China Market, 2009, 0(10): 135-136 |
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| Authors: | WANG Hong-hong LU Jian-jun |
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| Affiliation: | Department of Business Administration;Zibo Vocational College;Zibo 255314;China |
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| Abstract: | For fight for China express market,Federal Express continuous to win initial success while being on a price reduction in China.Low price on earth to express what kind of influence enterprise lead to the fact China tactics of it,this text proceeds with tactics on a price reduction of Federal Express,it is analyzed that it causes three respect influence that it expresses to enterprises for our country:Enormous psychological pressure,will be forced to withdraw from the market,looks forward to government's beha... |
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| Keywords: | Federal Express contention influence |
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