| 关于现代物流与市场营销的建议 |
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| 引用本文： | 丹下博文,姜旭.关于现代物流与市场营销的建议[J].中国流通经济,2011,25(12). |
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| 作者姓名： | 丹下博文 姜旭 |
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| 作者单位： | 1. 日本爱知学院大学,日本爱知县106-8677
2. 北京物资学院物流学院,北京市,101149 |
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| 摘 要： | 21世纪的今天,世界经济和市场都发生了巨大的变化.与过去相比,对市场营销的认识也发生了很大的变化.与过去采用同样的观点和方法对市场营销进行认知,仅仅依靠市场战略进行市场营销活动,已经不能适应现代社会的发展了.在这样的背景下,应该通过现代物流与市场营销概念的统一,在重新审视现代物流的基础上,为满足消费者的需求(CS)、建立与客户之间的关系(CR),提出“现代物流与市场营销”的新概念.应当从客户、消费者的角度出发,提出“现代物流与市场营销”的新概念,推动供应链管理的发展.“现代物流与市场营销”这一新概念的提出,具有非常重要的意义.
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| 关 键 词： | 现代物流 市场营销 供应链管理 流通渠道 |
Some Suggestions on Modern Logistics and Marketing |
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| Hirofumi Tange,JIANG Xu.Some Suggestions on Modern Logistics and Marketing[J].China Business and Market,2011,25(12). |
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| Authors: | Hirofumi Tange JIANG Xu |
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| Institution: | Hirofumi Tange1(The author) and JIANG Xu2(The interpreter)(1.Aichi Gakuin University,Aichi106-8677,Japan,2.Beijing Wuzi University,Beijing101149,China) |
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| Abstract: | In the 21st century,there are great changes in world economy and market.Comparing to the past,our understanding of marketing has been changed a lot.Adopting the same viewpoint and method to understand market and carrying out marketing activities only depending on market strategies is not suitable to the development of modern society.In the light of this,to achieve the goal of Customer Satisfaction and develop Customer Relationship,we should put forward the new concept of modern logistics and marketing with ... |
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| Keywords: | modern logistics marketing supply chain management circulation channel |
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