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| 旅游节庆节目编排质量的探索研究与实例验证 | |
| 引用本文： | 颜麒,张邱汉琴,杨韫.旅游节庆节目编排质量的探索研究与实例验证[J].旅游学刊,2011,26(2):82-88. |
| 作者姓名： | 颜麒 张邱汉琴 杨韫 |
| 作者单位： | 1. 香港理工大学附属专业进修学院,香港 2. 香港理工大学酒店及旅游业管理学院,香港 3. 昆明学院旅游系,云南,昆明,650118 |
| 摘 要： | 文章以游客体验、利益相关者关系和项目管理为理论支撑,归纳提出了旅游节庆活动节目编排质量的理论模型,并通过调查问卷结构方程模型分析对这一模型进行了实证检验。经修改后,该模型的正确性得到确认,其中,各变量之间的假设关系也都成立。该研究在一定程度上填补了目前对旅游节庆活动节目编排质量理论探讨的空白,并就在节庆活动的规划和组织实践中更好地做好节目编排工作提出了建议。 |
| 关 键 词： | 旅游节庆 节目编排质量 结构方程模型（SEM） |
An Explorative Study on the Programming Quality of Tourism Festivals and Empirical Testing |
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| YAN Qi,ZHANG Qiu Han-qin,YANG Yun.An Explorative Study on the Programming Quality of Tourism Festivals and Empirical Testing[J].Tourism Tribune,2011,26(2):82-88. | |
| Authors: | YAN Qi ZHANG Qiu Han-qin YANG Yun |
| Institution: | 1.School of Professional Education and Executive Development,The Hong Kong Polytechnic University,Hong Kong;2.School of Hotel and Tourism Management,The Hong Kong Polytechnic University,Hong Kong;3.Tourism Department,Kunming University,Kunming 650118,China) |
| Abstract: | With visitors’experiences,stakeholders’relation and project management as theoretical support,the paper summarizes and offers a theoretical model of programming quality in tourism festival activities and makes empirical testing of this model through the analysis of structural equation model by way of questionnaire.After revision,the correctness of this model is thus verified and the hypothetical relationship among different variables is proved sound.The study has,to some degree,filled the vacancy of theoretical discussion on programming quality in current tourism festival activities.Suggestions about better managing festival programming quality in planning and organizing festival activities are also put forward. |
| Keywords: | tourism festival event programming quality SEM |
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