| 国外旅游目的地定位研究文献综述 |
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| 引用本文： | 曲颖,李天元.国外旅游目的地定位研究文献综述[J].旅游学刊,2011,26(2):41-49. |
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| 作者姓名： | 曲颖 李天元 |
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| 作者单位： | 南开大学商学院,天津,300071 |
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| 摘 要： | 定位是当前旅游市场竞争日趋激烈形势下目的地至关重要的营销工作。文章在综合检索国外目的地定位相关研究文献的基础上,对其8个方面的研究关注点的内容进行了较为详细的回顾和评析。最后,对国外目的地定位研究所呈现出的特点和走向作了总结,并简要探讨了其对国内相关研究的启示。
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| 关 键 词： | 定位 旅游目的地定位 定位指标 市场细分 |
A Review of Foreign Literature on the Positioning of Tourism Destinations |
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| QU Ying,LI Tian-yuan.A Review of Foreign Literature on the Positioning of Tourism Destinations[J].Tourism Tribune,2011,26(2):41-49. |
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| Authors: | QU Ying LI Tian-yuan |
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| Institution: | QU Ying,LI Tian-yuan(School of Business,Nankai University,Tianjin 300071,China) |
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| Abstract: | Positioning is a critical marketing task for tourism destinations facing increasingly fierce competitive environment.The paper,based on a comprehensive search for foreign literature on the positioning of tourism destinations,makes amore detailed review and analysis of study focuses in eight aspects.Finally,the authors summarize the features and trend spresented by foreign literature on destination positioning and briefly discuss the enlightenment from their domestic relevant studies. |
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| Keywords: | positioning positioning of tourism destination positioning indicator market segmentation |
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