| 以关系活动提升企业竞争优势 |
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| 引用本文： | 郭增科,高忠义,冯云霞. 以关系活动提升企业竞争优势[J]. 经济与管理, 2006, 20(12): 76-79 |
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| 作者姓名： | 郭增科 高忠义 冯云霞 |
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| 作者单位： | 南京大学,商学院,江苏,南京,210093;南京大学,商学院,江苏,南京,210093;南京大学,商学院,江苏,南京,210093 |
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| 摘 要： | 从对企业竞争优势的资源观中可以看到,作为企业竞争优势来源的资源必须具有价值性、特质性和持久性三个特点。关系现象及关系资源作为中国文化下的一种特殊现象,普遍存在于社会的各个角落,企业也不例外。研究与分析关系活动的管理特质,有助于企业构建持续的竞争优势。
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| 关 键 词： | 竞争优势 关系资源 关系活动 |
| 文章编号： | 1003-3890(2006)12-0076-04 |
| 收稿时间： | 2006-09-13 |
| 修稿时间： | 2006-09-13 |
Constructing Corporate Competitive Advantage by the Relation Practices |
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| GUO Zeng-ke,GAO Zhong-yi,FENG Yun-xia. Constructing Corporate Competitive Advantage by the Relation Practices[J]. Economy and Management, 2006, 20(12): 76-79 |
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| Authors: | GUO Zeng-ke GAO Zhong-yi FENG Yun-xia |
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| Affiliation: | School of Business, Nanjing University, Nanjing 210093, China |
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| Abstract: | Looking from the resource view based on corporate competitive advantage,the resource as source of corporate competitive advantage must have three characteristics: valuable,special and durable.Being a kind of special phenomenon in Chinese culture,relation,as well as relation resource,generally exists in our whole society.To research and analyze the special characteristic of management of relation practices is to make help for the sustained competitive advantage which the enterprise constructs. |
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| Keywords: | competitive advantages relation resources relation practices |
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