| 论红色旅游区饭店的经营管理与产品创新 |
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| 引用本文： | 苏斌,周荃.论红色旅游区饭店的经营管理与产品创新[J].桂林旅游高等专科学校学报,2005,16(5):61-64. |
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| 作者姓名： | 苏斌 周荃 |
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| 作者单位： | 湘潭大学,管理学院旅游管理系,湖南,湘潭,411105 |
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| 摘 要： | 红色旅游在全国范围内的蓬勃兴起和发展为红色旅游区饭店带来了新的发展机遇,也提出了新的挑战.红色旅游区的饭店应切实抓住机遇,进一步提高经营管理水平,加大产品创新力度,以更好的产品和服务来满足旅游市场的需要,实现经济效益和社会效益的全面提高.
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| 关 键 词： | 红色旅游 饭店经营管理 产品创新 |
| 文章编号： | 1008-6080（2005）05-0061-04 |
| 收稿时间： | 2005-07-02 |
| 修稿时间： | 2005-07-02 |
On the Hotel's Management ,Administration and Tour Innovation of the Red Tourism Districts |
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| SU Bin,ZHOU Quan.On the Hotel''s Management ,Administration and Tour Innovation of the Red Tourism Districts[J].Journal of Guilin Institute of Tourism,2005,16(5):61-64. |
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| Authors: | SU Bin ZHOU Quan |
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| Institution: | Tourism Management Department ,College of Management, Xiangtan University, Xiangtan 411105, China |
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| Abstract: | As the red tourism rises and develops vigorously in the whole country,it brings both new opportunities and new challenges to the red tourism districts.The hotels of the red tourism districts should really seize the opportunities,raise the level of management and administration further,increase the strength of product innovation,satisfiy the tourism market's needs with better products and services,improve the economic and social benefits completely. |
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| Keywords: | the red tourism hotel's management and administration product innovation |
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