| 从政治功能浅析美国两类跨国公司进入中国市场的方式与阶段 |
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| 引用本文： | 薛求知,彭文兵. 从政治功能浅析美国两类跨国公司进入中国市场的方式与阶段[J]. 上海管理科学, 2003, 0(6): 57-59 |
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| 作者姓名： | 薛求知 彭文兵 |
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| 作者单位： | 复旦大学管理学院 |
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| 摘 要： | 本文从政治功能视角分析中国政府对美国制造型跨国公司与跨国传媒集团两类跨国公司进入中国市场截然不同态度,和两类跨国公司相对应而采取的进入中国市场的不同方式和阶段。
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| 关 键 词： | 政治功能 两类跨国公司 进入方式与阶段 |
The Entry Model and Development Stages of Two Types of American-based MNEs: A Political Function Analysis |
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| Xue Qiu-zhi,Peng Wen-bin. The Entry Model and Development Stages of Two Types of American-based MNEs: A Political Function Analysis[J]. Shanghai Managent Science, 2003, 0(6): 57-59 |
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| Authors: | Xue Qiu-zhi Peng Wen-bin |
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| Affiliation: | Xue Qiuzhi;Peng Wenbing |
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| Abstract: | The paper analysis with a view of politicalfunction to the Chinese government adopting completely dif-ferent policies to American-based MNEs in manufactoriesand in mcdia, and to the two types MNEs taking differententry models and development stages. |
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| Keywords: | Political function two types of MNEs Entry model and stage |
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