Consumer behavior research in hospitality and tourism journals |
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| Authors: | Anna S. Mattila |
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| Affiliation: | School of Hospitality Management, Pennsylvania State University, 224 Mateer Building, University Park, PA 16802, USA |
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| Abstract: | In this review, I identify key trends and “camps” in consumer behavior research in the field of hospitality and tourism research based on a thorough analysis of articles published in 2003. I also highlight some challenges faced by our discipline in terms of theory development and methodological issues. |
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| Keywords: | Consumer behavior Theory testing Methodology Post-modernism |
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