Advantageous alliances |
| |
| Authors: | George S Day |
| |
| Institution: | (1) the Huntsman Center for Global Competition and Innovation at the Wharton School of the University of Pennsylvania, USA |
| |
| Abstract: | Previously, he was executive director of the Marketing Science Institute. He has authored 10 books and 100 articles in the
areas of marketing and strategic business planning. He has received various awards, including two Alpha Kappa Psi Foundation
Awards and two Harold H. Maynard Awards for the best articles published in theJournal of Marketing; in 1994 he received the Charles Coolidge Parlin Award for distinguished contributions to the field of marketing. |
| |
| Keywords: | |
| 本文献已被 SpringerLink 等数据库收录！ |
|
