基于“农超对接”模式的农产品流通渠道创新策略

目前我国农产品流通渠道具有流通环节多、信息不畅、中间环节层层加价、流通过程中损失过大、流通成本过高等特点,这是阻碍我国农产品市场健康发展的主要因素。"农超对接"的本质是将现代流通方式引向广阔农村,将千家万户的小生产与千变万化的大市场对接起来,构建市场经济条件下的产销一体化链条,实现商家、农民、消费者三方共赢。可以说,农超对接模式是我国农产品流通渠道今后发展的理想模式。

Innovation on Agricultural Products Circulation Channel Based on "Farm to Supermarket" Mode

At present,the circulation channel of agriculture products in our country has many problems,such as too many agents,weak information,high costs and so on.The mode of "Farm to Supermarket" is a kind of innovative way to solve these problems.This mode is to establish a connection between the small farms to the big supermarket so as to make a link of products and markets.The mode of "Farm to Supermarket" is the ideal form of the agriculture products circulation channel in our country.