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企业动态战略风险控制模型的构建及运行
引用本文:孙慧,王松华. 企业动态战略风险控制模型的构建及运行[J]. 改革与战略, 2012, 28(3): 162-165
作者姓名:孙慧  王松华
作者单位:上海电视大学,上海,200433
基金项目:上海远程教育集团人文社科研究项目(1039JF0929)
摘    要:企业在发展过程中面临着许多不确定的风险,战略风险会影响企业经营的成败,企业必须建立有效运行的战略风险控制系统。动态战略风险控制研究的前提是内外部风险因素变化的复杂性,因此,战略风险控制系统必须对影响企业战略的各种内外部风险因素进行全面、实时监控,在战略风险预警的基础上,对既定战略的实施和新生战略的风险进行防范与控制,最终保证企业战略目标的实现。

关 键 词:战略风险控制  战略风险预警  战略执行风险  战略转换风险

On the Establishment of the Enterprise Dynamic Strategic Risk Control Model and Its Operation
Sun Hui , Wang Songhua. On the Establishment of the Enterprise Dynamic Strategic Risk Control Model and Its Operation[J]. Reformation & Strategy, 2012, 28(3): 162-165
Authors:Sun Hui    Wang Songhua
Affiliation:(Shanghai TV University,Shanghai 200433)
Abstract:Enterprises is facing many uncertain risks in the process of development.The strategic risk will affect business success.Enterprises must establish the effective operation of the strategic risk control system.The premise of dynamic strategic risk control is the complexity of the changing internal and external risk factors.Therefore,the strategic risk control system must monitor the risk factors comprehensively and real-timely to prevent and control the risk of strategy implementation and newborn strategy on the basis of the strategic risk warning.The ultimate goal is to ensure the enterprises strategic objectives’ success.
Keywords:strategic risk control  strategic risk warning  strategic implementation risk  strategic conversion risk
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