| 探析我国家电品牌国际竞争力战略 |
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| 引用本文： | 冯娅. 探析我国家电品牌国际竞争力战略[J]. 湖北财经高等专科学校学报, 2007, 19(4): 16-18 |
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| 作者姓名： | 冯娅 |
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| 作者单位： | 湖北财经高等专科学校,国贸系,湖北,武汉,430077 |
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| 摘 要： | 加入世贸组织后,我国已成为全球最大的家电生产基地和消费市场。本文分析了我国家电企业在品牌国际竞争力上的差距,并提出了提升我国知名家电企业品牌国际竞争力的具体措施,试图以此指导我国其他企业品牌国际竞争力的培育和提升。
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| 关 键 词： | 家电品牌 品牌国际竞争力 提升策略 |
| 文章编号： | 1009-170X（2007）04-0016-03 |
| 修稿时间： | 2007-07-01 |
On the International Competition Stratagem for Family Electric Equipment Brand in China |
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| FENG Ya. On the International Competition Stratagem for Family Electric Equipment Brand in China[J]. Journal of Hubei College of Finance and Economics, 2007, 19(4): 16-18 |
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| Authors: | FENG Ya |
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| Affiliation: | Hubei College of Finance and Economics; 430077 Wuhan; China |
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| Abstract: | This paper analyzed the gap in the international competition for family electric equipment of our country and put forward some countermeasures to promote the brand international competition ability for the family electric equipment enterprises of our country. |
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| Keywords: | family electric equipment brandi nternational competition ability in brand promoting strategy |
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