| 江西纺织业实施品牌战略的问题及对策 |
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| 引用本文： | 谢晓鸣.江西纺织业实施品牌战略的问题及对策[J].改革与战略,2009,25(11):55-57. |
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| 作者姓名： | 谢晓鸣 |
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| 作者单位： | 江西工业职业技术学院,江西,南昌,330039 |
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| 摘 要： | 实施品牌战略以增强企业自主创新能力和核心竞争力，是江西纺织业发展到现阶段的必然选择，是实现可持续发展的根本。文章分析了江西纺织业品牌战略的现状和存在的问题，提出了相应的对策。
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| 关 键 词： | 江西纺织业 品牌战略 对策 |
Issue and Countermeasures of the Implementation of Brand Strategy in Jiangxi Textile Industry |
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| Xie Xiaoming.Issue and Countermeasures of the Implementation of Brand Strategy in Jiangxi Textile Industry[J].Reformation & Strategy,2009,25(11):55-57. |
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| Authors: | Xie Xiaoming |
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| Institution: | Xie Xiaoming (Jiangxi Industry Polytechnic College, Nanchang, Jiangxi 330039) |
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| Abstract: | The implementation of brand strategy to enhance independent innovation capability and core competitiveness is an inevitable choice and fundamental for sustainable development of Jiangxi textile industry. The status quo and problems of textile industry in Jiangxi Province were analyzed, and the corresponding countermeasures were brought forward. |
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| Keywords: | Jiangxi textile industry brand strategy countermeasure |
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