我国广告业上市公司的发展分析

随着传播环境的多元化和政策环境的日益宽松，产业整合成为我国广告业下一步发展的重要方向，运用资本是实现产业整合最主要也最易操作的方式，而上市作为运用资本的一个主要方式，对我国广告企业的发展有很重要的意义。本文介绍了我国现有广告业上市公司的发展历程、上市方式、上市地域和公司类型的分布，对近十年我国广告业上市公司的发展概况进行梳理，并对广告业公司运用资本的制度环境进行了分析，试图为广告企业更好的了解上市的途径和作用，借助公众资本促进自身发展提供一些参考。

General analysis on listed China's advertising corporations

With the diversification of media vehicles and de-regulation of China's advertising industry, consolidation has become the most important means for the development.To fulfill this aim, getting access to capital market is the most important and most easy-to-use manner.Meanwhile, getting listed is most effective to utilize the capital market.Therefore, this paper assorts China's advertising industry, chronicles their application of capital market, analyzes the successful experiences and failures of the listed...