电子商务网站顾客忠诚的影响因素和培育策略研究

文章首先对于网络环境下顾客忠诚的影响因素进行研究，在此基础上对中国新蛋网的网络顾客忠诚进行实证研究，然后，对如何进行网络环境下顾客忠诚的培育给出了可行的建议。电子商务企业要建立顾客忠诚，必须培养电子商务企业产品的价格优势，提高电子商务企业的产品质量，建立简便快捷的流程和安全交易环境，增加顾客转换成本，提高顾客参与程度，建立顾客的信任。

A Study on the Factors Influencing Customers 'Loyalty to E-Commerce Websites and the Fostering Strategies

This paper firstly studies on the factors influencing customers' loyalty in the context of network.Followed by a positive study on Newegg website's fostering strategies of E-Customers' loyalty.And then put forward the feasible suggestions.To establish customers' loyalty,E-Commerce companies ought to gain price advantages,enhance the products' quality,realize an easy and efficient online trading process,develop a safe transaction environment,increase the cost of customer transfer,raise customers' participati...