The Relationship between Processing Styles and Self-Control Behavioral Characteristics |
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Authors: | Giese Joan Sojka Jane |
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Affiliation: | (1) Department of Marketing, Washington State University, Pullman, WA, 99164-4730;(2) Department of Marketing, Ohio University, Athens, OH, 45701-2979 |
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Abstract: | Recent research suggests that cognitions and affect may operate independently or simultaneously during the decision process. The purpose of this exploratory research is to understand cognitive and affective processing styles by examining the self-control traits which may be associated with each style. Results suggest that individuals prone to affective decision processing (Feeling Processors) also tended towards more compulsive behavior than the other types of processors. Similarly, individuals who use both styles of processing (Combination Processors) were found to be more likely to engage in risk-taking behavior. Implications of these results and future research are suggested. |
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Keywords: | Cognition affect processing styles self-control |
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