| 基于营销视角的大学生就业“产品策略”初探 |
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| 引用本文： | 胡淑琴,郭红生. 基于营销视角的大学生就业“产品策略”初探[J]. 价值工程, 2009, 28(7): 29-32. DOI: 10.3969/j.issn.1006-4311.2009.07.009 |
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| 作者姓名： | 胡淑琴 郭红生 |
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| 作者单位： | 赣南师范学院商学院,赣州,341000 |
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| 基金项目： | 江西省教育科学"十一·五"规划资助课题"基于大学生视角的就业市场营销研究" |
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| 摘 要： | 在严峻的就业形势下,当代大学生毕业面临着如何把自己"推销"出去,找到适合自己工作的难题。文中将大学生作为社会的"特殊商品",着重从产品策略出发,研究大学生这种"特殊商品"如何在市场上建立核心竞争力,以便于在激烈的竞争中具有自身的不可替代性优势。
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| 关 键 词： | 大学生就业 营销视角 产品策略 |
The Preliminary Exploring on the Product Stategy of Employment to College Graduates Based on the Marketing Perspective |
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| Hu Shuqin,Guo Hongsheng. The Preliminary Exploring on the Product Stategy of Employment to College Graduates Based on the Marketing Perspective[J]. Value Engineering, 2009, 28(7): 29-32. DOI: 10.3969/j.issn.1006-4311.2009.07.009 |
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| Authors: | Hu Shuqin Guo Hongsheng |
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| Affiliation: | (School of Business, Gannan Normal College, Ganzhou 341000, China) |
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| Abstract: | Confronted with the sereve employment circumstances ,college graduates should find ways to sell themselves to find suitablejobs.This article looks college graduates as “the especial commodity ”in society, focuses on the product tactics,then explores the ways for college graduates to establish core competitiveness so as to have the unsubstituable advantange in the fierce marketplace. |
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| Keywords: | employment of eollege graduates marketing perspective product tactic |
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