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An exploration of NGO and media efforts to influence workplace practices and associated accountability within global supply chains |
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| Institution: | 1. New York University School of Medicine, Neurogenetics Unit, 403 E 34th St, Suite 2, New York, NY 10016 USA;2. Belgrade University Medical School, Dr Subotica 13, Belgrade 11000, Serbia;3. Hospital Universitario Miguel Servet, CIBERER, Paseo de Isabel La Católica 1-3, Zaragoza 50009, Spain;4. Hematology Department, Rambam Health Care Campus, 8 Haaliya Street, Haifa 31096, Israel;5. Royal Melbourne Hospital, 300 Grattan Street, Parkville, Victoria 3050, Australia;6. Lysosomal Diseases Unit, Addenbrooke''s Hospital, Department of Medicine, University of Cambridge, Level 5, (Box 157) Hills Road, Cambridge, Cambridgeshire CB2 2QQ, UK;7. Mount Sinai Hospital, Joseph and Wolf Lebovic Health Complex, 600 University Avenue, Toronto, Ontario M5G 1X5, Canada;8. Gutenberg-University Mainz, Saarstrasse 21, Mainz D 55099, Germany;9. KK Women''s and Children''s Hospital, Department of Paediatric Medicine, 100 Bukit Timah Road, 229899, Singapore;10. Protalix BioTherapeutics, 2 Snunit St., Science Park, POB 455 Carmiel, Israel;11. Gaucher Clinic, Shaare Zedek Medical Center, 12 Bayit Street, Jerusalem 91031, Israel;12. Clinic for Endocrinology, Clinical Center of Serbia, Institute of Endocrinology, Diabetes and Metabolic Diseases, Belgrade, Serbia |
| Abstract: | This paper investigates how social and environmental non-government organisations (NGOs) use the news media in an endeavour to create changes in the social performance and associated accountability of multinational buying companies' (MBCs') supply chains located in a developing country such as Bangladesh. In this research, we explicitly seek the views of senior officers from global and local NGOs operating in Bangladesh, as well as the views of journalists from major global and local news media organisations. Our results show that social and environmental NGOs strategically use the news media in an effort to effect changes in corporate workplace and related disclosure practices. More particularly, both the NGOs and the news media representatives stated that NGOs would be relatively powerless to create change in corporate accountability without media coverage. This is the first known study to specifically address the joint and complementary role of NGOs and the news media in potentially creating changes in the social and environmental operating and disclosure practices of supply chains emanating from a developing country. |
| Keywords: | Supply chain Developing country Multinational company Legitimacy Accountability News media Social and environmental disclosure Social and environmental NGOs |
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