The effects of food-related personality traits on tourist food consumption motivations |
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| Authors: | Athena H. N. Mak Margaret Lumbers Anita Eves Richard C. Y. Chang |
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| Affiliation: | 1. Department of Tourism, Recreation and Leisure Studies, National Dong Hwa University, Shoufeng, Hualien, Taiwan, ROC;2. Department of Hospitality, School of Management Building, University of Surrey, Guilford, Surrey, UK |
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| Abstract: | This study explores the motivational dimensions underlying food consumption in tourism, and to examine the effects of two food-related personality traits, namely food neophobia and variety-seeking, on these motivational dimensions. A tourist food consumption motivational scale was developed and seven motivational dimensions were identified: novelty and variety, authentic experience and prestige, interpersonal and culture, price/value and assurance, health concern, familiarity and eating habit, and sensory and contextual pleasure. Both food neophobia and variety-seeking were found to have significant effects on various motivational dimensions. The implications of the findings for practice and future research are discussed. |
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| Keywords: | Tourist food consumption food-related personality traits food neophobia variety-seeking tourist’s paradox sensory-specific satiety |
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