Community involvement and place identity: the role of perceived values,perceived fairness,and subjective well-being |
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Authors: | Qunchao Lv |
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Affiliation: | Tourism Department, Ningde Normal University, Tourism Research Center, Ningde, People’s Republic of China |
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Abstract: | This research aims to discuss the community residents’ place identity to rural tourists site by exploring residents’ perceived values, perceived fairness, and subjective well-being in their involvement behavior. The evidence of relationship among those constructs in theory and practice is provided in this study. With the samples gained from a typical and representative rural tourists site in China, the outcomes of a structural equation modeling approach demonstrated that community members’ involvement at rural tourists site positively affects perceived values and fairness; they, thereby, contributes to residents’ subjective well-being. At last, subjective well-being plays an effective predictor of place identity to the rural tourists site. |
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Keywords: | Community involvement perceived values perceived fairness subjective well-being place identity |
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