| 国内城市品牌研究综述 |
| |
| 引用本文： | 郝胜宇.国内城市品牌研究综述[J].城市问题,2009(1). |
| |
| 作者姓名： | 郝胜宇 |
| |
| 作者单位： | 大连海事大学交通运输管理学院
|
| |
| 摘 要： | 为了更好地认识城市品牌、建设和管理城市品牌,通过对我国城市品牌现有研究成果进行整理和分析,提出了城市品牌今后研究的三个方向:顾客视角、城市品牌测评和利益相关者关系.
|
| 关 键 词： | 城市品牌 研究背景 研究内容 研究展望 |
Review on the studies on domestic city brand |
| |
| HAO Sheng-yu.Review on the studies on domestic city brand[J].Urban Problems,2009(1). |
| |
| Authors: | HAO Sheng-yu |
| |
| Abstract: | This paper gives an overall review on the city brand study in China so as to help city governor understand and manage city brand better. This paper puts forward three viewpoints on its development prospect in China:customer perspective,city brand measuring and relation of shareholders. |
| |
| Keywords: | city brand research context research content research prospect |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
