兰屿游憩活动对异龄潜在游客吸引力特征初探

经由树状分类、权重分析、联集分析与个案访谈．显示兰屿之特殊地形和地质、人文物质及生物景观的观赏与解说活动对各年龄层潜在游客吸引力均高，潜水或游泳活动受年轻者偏好，在各年龄层间吸引力变异最大．较高年龄层者有选择从事与自然或文化景观相关之资源型游憩活动的明显倾向，年轻潜在游客则相对趋于多元．资源之特殊性、活动空间的可替代性、内容深度、偏好多样性、体力负荷、新奇与同乐之考虑是影响不同年龄层间游憩活动吸引力特征异同的主因。

A Preliminary Study on the Attraction of Recreational Activities at Lan-yu to the Potential Tourists with Various Ages

In this study, the explorations by the treelike classification, indexation of relative weight, union analysis and cases interview reveal that appreciation and interpretation of special geomorphologic, geological, human materialistic and biological landscapes at Lan-yu are the recreational activities with higher relative attraction to potential tourists for all ages. Swimming or diving is popular more intensively for the young and possesses the greatest variance of relative attraction among various ages. The combinations of recreational activities attractive to younger ages are in a variety compared to those of elder potential tourists who tend to prefer the recreational activities developed on the bases of natural and cultural resources. Specialty of recreational resources, spatial substitutability and deepness of activities, diversity of preference, physical ability, novelty and consideration of enjoyment with companions are the main factors which influence the similarities and differences of attraction of recreational activities among various ages.