| 论以品牌核心价值为中心的品牌定位系统模型 |
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| 引用本文： | 史晓飞. 论以品牌核心价值为中心的品牌定位系统模型[J]. 福建行政学院福建经济管理干部学院学报, 2007, 0(4): 81-84 |
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| 作者姓名： | 史晓飞 |
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| 作者单位： | 福州大学,阳光学院,福建,福州,350015 |
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| 摘 要： | 在分析品牌核心价值对品牌构建意义的基础上,提出以品牌核心价值为中心的品牌定位系统构建模型.该模型要求企业在进行品牌定位决策的同时兼顾品牌核心价值并以品牌核心价值为中心,以保证品牌定位决策的连续性与系统性,从而创建出具有突出品牌个性与品牌特征和丰厚品牌价值的优秀品牌.
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| 关 键 词： | 品牌核心价值 定位系统 模型 构建 |
| 文章编号： | 1008-584X（2007）04-0081-04 |
| 修稿时间： | 2007-05-20 |
On the Brand Positioning System Model Centering on the Brand Core Value |
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| SHI Xiao-fei. On the Brand Positioning System Model Centering on the Brand Core Value[J]. Journal of Fujian School of Administration and Fujian Institute of Economics and Management, 2007, 0(4): 81-84 |
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| Authors: | SHI Xiao-fei |
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| Affiliation: | SHI Xiao-fei |
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| Abstract: | Based on analyzing the meaning of the brand core value buildingbrand, the article put forward the brand positioning system model centering on thebrand core value. This model requested to also give attention to the brand core value while the enterprise made decision to position the brand to guarantee the continuity and system of the brand positioning decision-making and thus create excellent brands with outstanding brand personality and rich brand value. |
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| Keywords: | The brand core value The positioning system Model Create |
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