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Matching strategy with performance: How independent restaurateurs' competitive tactics relate to their success
Affiliation:1. An assistant professor of hotel and restaurant management at Eastern Michigan University, USA;2. An associate professor of hospitality and tourism management at Virginia Polytechnic Institute and State University, USA;3. professor of hospitality and tourism management, USA;1. Department of Marketing, College of Business, University of Texas at San Antonio, San Antonio, TX 78258, USA;2. Department of Economics, College of Business, University of Texas at San Antonio, San Antonio, TX 78258, USA;1. UniSA Business School, University of South Australia, RR4-09, City West Campus, Adelaide, SA 5000, Australia;2. UniSA Business School, University of South Australia, EM3-28, City West Campus, Adelaide, SA 5000, Australia;3. UniSA Business School, University of South Australia, EM5-24, City West Campus, Adelaide, SA 5000, Australia;1. Conrad N. Hilton College of Hotel & Restaurant Management, University of Houston, 4450 University Drive Suite S2302, Houston, TX 77204, USA;2. Department of Apparel, Events, and Hospitality Management, Iowa State University, 17 MacKay Hall, 2302 Osborn Drive, Ames, IA 50011, USA;3. Department of Apparel, Events, and Hospitality Management, Iowa State University, 7E MacKay Hall, 2302 Osborn Drive, Ames, IA 50011, USA
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