A review of website evaluation studies in the tourism and hospitality fields from 1996 to 2009

This paper reviews website evaluation studies in the tourism and hospitality fields published between January 1996 and September 2009. A website evaluation framework that includes evaluation by phases, evaluation by features, and evaluation by features and effectiveness is developed. The strengths and weaknesses of each method of evaluation are analyzed, and research gaps and future research directions are explored. Copyright © 2010 John Wiley & Sons, Ltd.