浅析电信企业的顾客价值创造

随着我国加入WTO和电信业的分拆重组,电信企业之间的竞争日趋激烈。在已经难以从技术和产品上赢得优势的今天,为顾客创造更大的价值也就成为新的竞争焦点。本文先分析了顾客价值和顾客价值创造的必要性,接着从顾客细分、顾客满意、企业文化和顾客价值的动态性几个方面,阐述了顾客价值的创造途径。

The Shallow Analysis of the Customer Value Creation in the Telecom Corps

Along with China joining the WTO and the disconnection and recombination of telecom industry, the competition between telecom corps is increasingly furious. Today it's difficult to obtain the advantage from technique and product, to create more value for customers is becoming the new competition focus. The text analyzes the necessity of customer value and customer value creation first, then sets forth approaches of creating customer value from several aspects in details, such as the dynamic of customer subdivision, customer satisfaction, enterprise culture and customer value.