阳朔乡村旅游规模化开发探讨

乡村旅游在我国发展前景广阔。文章从乡村旅游和规模化开发定义的界定入手,指出了目前乡村旅游发展模式的缺陷,运用SWOT分析法对阳朔乡村旅游开发进行了详细的分析,结合实地调研的结果,阐述了对乡村旅游进行规模化开发的重要意义。并对乡村旅游进行规模化开发的试点工作、行业管理、规划工作、生态环境保护、品牌培育、市场营销、资本运营等方面提出了具体对策。

THE DISCUSSION OF THE YANGSHUO COUNTRY TOURISM DIMENSION DEVELOPMENT

The development of rural tourism has a brilliant future in China. This thesis discusses the definition of rural tourism and developing in large scale firstly, and then point out the defect of the limitation of the mode. Detailed analysis on the developing mode by using SWOT method basing on practical study on Yangshuo county and discussion on the significance of developing rural tourism in large scale can be found in the article. Moreover, some suggestions and countermeasures on choosing experimental unit, industry management, planning, eco-environmental protection, brand cultivate, marketing and capital operation are presented.