| 对中国日化品牌复兴与行业崛起的几点思考 |
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| 引用本文： | 吴佩耘. 对中国日化品牌复兴与行业崛起的几点思考[J]. 贵州商业高等专科学校学报, 2010, 23(3): 49-52 |
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| 作者姓名： | 吴佩耘 |
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| 作者单位： | 贵州商业高等专科学校,贸易经济系,贵州,贵阳,550004 |
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| 摘 要： | 中国日化行业在经历了20世纪80年代短暂的辉煌之后,自90年代外资品牌进入我国日化市场以来,中高端市场几乎被外资品牌垄断。本土品牌只能在低端市场发展、举步维艰。因此从市场供需两个方面对本土日化品牌复兴崛起的现象和可能性进行研究,探究行业自身发展瓶颈,寻求拯救民族日化企业之路。
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| 关 键 词： | 本土日化 需求市场潜力 供给市场案例 发展瓶颈 |
Study on Rising China Daily Chemical Industry |
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| Wu Pei-yun. Study on Rising China Daily Chemical Industry[J]. Journal of Guizhou Commercial College, 2010, 23(3): 49-52 |
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| Authors: | Wu Pei-yun |
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| Affiliation: | Wu Pei-yun(Department of economics and trade,Guizhou commercial college,Guiyang,Guizhou 550004) |
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| Abstract: | After the transitory brilliance at 1980s,the mid and high-end market of daily chemical industry in china was monopolized by foreign brands,the local brands can only wander up and down on the relatively low end market.So,it is necessary to study how to rising china daily chemical industry from supply and demand,the development bottleneck of industry,to find the way for saving china daily chemical enterprises. |
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| Keywords: | Native daily chemical enterprises Market Potentiality Market case Development bottleneck |
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