绿色营销问题探索

绿色营销观是在当代过快的经济增长方式使生态急剧破坏、环境日趋恶化的环境下产生的新型发展观。在绿色营销时代,企业的营销活动必须顺应绿色发展战略的要求,注重生态环境保护,促进经济与生态协调发展,实现企业利益、消费者利益、社会及生态环境利益的统一。

A Preliminary Study of Green Marketing

The concept of green marketing is a new framework developed in regard to an over-destroyed and frustrated ecological environment induced by the over-growing economy.In times of green marketing,however,marketing activities are expected to pace with the green development strategy with specific emphasis on ecological protection.The economic growth should not stand in the way of ecological development.A balance is expected among corporate interests,consumer interests,and social and ecological interests.