东北体育旅游产业整合研究

东北地区由于其独特的自然地理环境与历史人文景观,成为体育旅游资源丰富的地区之一,体育旅游产业发展也较早,但目前从区域产业总体来看,存在开发零散与不足造成的资源利用效率低下,区域特色不明显,市场无序化等问题,使东北地区体育旅游产业的资源优势没有得到整体发挥,产品缺乏核心竞争力,制约其发展,因此有必要通过整合,加大开发力度,实现资源的优化配置,强化产业发展的整体合力,塑造区域体育旅游形象,促进其快速发展,为振兴老工业基地发挥应有的作用。

A Study on Integration Of Sports Tourism Industry in the Northeast Area

Owing to its peculiar natural geographical environment and historical human landscapes,the northeastern area has become one of the regions with the abundant sports tourism resources.Although the local sports tourism industry is developed very early,from an overall perspective,a great deal of problems still exist which include low efficiency in using resources because of scattered and inadequate exploitation,unobvious regional characteristics,market disorderm,etc.Those problems cause the resource advantage of the local sports tourism industry can not be developed entirely.The product is lack of core competence which may restrict the development of the industry.So it is necessary to realize the optimization and disposition of resource,strengthen entire joint forces of industrial development,build regional sports tourism image,promote its rapid growth and play its vital function to rejuvenate the old industrial bases in the northeast by means integration and exploration.