| 模糊综合评价在企业战略定位中的应用研究 |
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| 引用本文： | 石春红,胡爱荣. 模糊综合评价在企业战略定位中的应用研究[J]. 科技和产业, 2008, 8(9): 59-61 |
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| 作者姓名： | 石春红 胡爱荣 |
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| 作者单位： | 黑龙江科技学院经济与管理学院,哈尔滨,150027 |
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| 摘 要： | 根据企业经营战略SWOT矩阵分析原理设计了一套用于企业经营战略选择和评价体系，并利用模糊综合评价模型给出企业经营战略评价的方法。
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| 关 键 词： | 经营战略 SWOT矩阵 模糊综合评价模型 |
The Application Research of Fussy Evaluation Methond of Business Strategic Positioning of Enterprise |
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| SHI Chun-hong,HU Ai-rong. The Application Research of Fussy Evaluation Methond of Business Strategic Positioning of Enterprise[J]. SCIENCE TECHNOLOGY AND INDUSTRIAL, 2008, 8(9): 59-61 |
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| Authors: | SHI Chun-hong HU Ai-rong |
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| Affiliation: | SHI Chun-hong,HU Ai-rong(Management School of Heilongjiang Institue of Science , Technology,Harbin 150027,China) |
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| Abstract: | in this article,an index system for business strategy positioning of enterprises is desisigned according to the basis principle of SWOT matric analysis meghod and the fuzzymathematical method of comprehensive evaluation is applied to the Business Strategic Evaluation of Enteprise. |
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| Keywords: | business strategy SWOT matric fuzzy mathematical method for comprensive evaluation |
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