对金融危机时期出口型的中小企业SWOT分析

随着美国金融危机蔓延和加剧,整个全球经济出现衰退迹象。面对国际、国内复杂的经济环境,许多中小企业,特别是经济发达地区的中小企业出现了订单减少,利润减少,出口疲软,经营困难等问题。那么如何摆脱严峻的危机,将是一件紧迫而非常重要的任务。文中利用SWOT的分析方法,并融入层次分析法(AHP),分析了出口型中小企业面临的内外部环境,得出了出口型中小企业战略调整的对策。

To Analyse on SWOT of Export-oriented Mid-Small Enterprises During the Financial Crisis

With the U.S.financial crisis spreading and intensifying,the global economy shows a little recession.In the international and domestic complex economic environment,many mid -small enterprises,especially in developed areas,have been getting a little orders,profits decreasing,weak exports and operational difficulties.It will be a very urgent and important task for mid-small enterprises to survive in the severe crisis.With the SWOT analysis and integration of AHP(AHP),the paper analyses the internal and extern...