A tourism research agenda for Portugal

The need to direct research towards the tourism industry is related to the increasingly competitive environment it finds itself in, especially in terms of services rendered, having grown more complex in the features and critique that comprise the tourist experience, and as economic and social agents become more selective regarding both demand and supply. Possessing information and the proper understanding of the real needs of information users and those responsible for public and private decision‐making processes at the action and intervention levels becomes a fundamental issue for sustainable tourism growth and its statement for international competitiveness. This paper proposes a tourism research agenda for Portugal in order to guide future developments towards the industry's needs. Copyright © 2009 John Wiley & Sons, Ltd.