| Abstract: | This study explores the concept of luxury shopping behaviour in tourism and identifies the perceived importance of different types and characteristics of the luxury products and services that tourists buy on vacation, as well as the importance of various shopping venues and destinations for luxury shopping. The study examines the significant differences in luxury purchasing patterns among various types of tourists identified on the basis of the frequency of shopping and the degree of importance attached to shopping. The results show that three groups, infrequent shoppers, sometimes shoppers and frequent shoppers, as well as non‐shoppers, neutral shoppers and great shoppers, significantly differ in their luxury shopping behaviour. The implications of study results and recommendations for future studies are discussed. Copyright © 2009 John Wiley & Sons, Ltd. |
