Abstract: | Despite Japan's successful experimentation with DBS technology, fundamental conflicts of interest between NHK and Japan's commercial broadcasters continue to chart an uncertain course for the future of Japan's DBS programme. This study traces the history of DBS policy-making in Japan, focusing on the role of the conflict between the two power groups in shaping Japanese DBS policy. The author highlights important policy considerations and discusses how the conflict between NHK and the commercial broadcasters must be resolved in order for Japan's DBS programme to be successfully implemented. |