预算管理在营销内控中的应用研究

营销是现代企业生产经营活动中十分重要的一环,但目前许多企业对之的内控还十分薄弱。因此,采用预算管理来加强对营销的内控,在阐明了预算管理成为营销内控重要方式的理由后,设计了,一套全面预算管理模式来演示预算管理在对营销进行内控时的实务操作,并对该操作过程中出现的一些重要问题予以解释。

The Applied Research on Budget Management of Marketing Internal Controls

Marketing is avery important link with modem enterpises' production and management. However, many enterprises still have rather weak internal controls over it now. In this papre, budget management will be actively adopted toen-hance its intermal controls. It charifies why budget management has become an important method in that field and design a pattern of overall budget management to show how that method can be efficiently used to attain the goal.