| 论概念营销在企业中的运用 |
| |
| 引用本文： | 韩田新. 论概念营销在企业中的运用[J]. 商业研究, 2001, 1(4): 156-158 |
| |
| 作者姓名： | 韩田新 |
| |
| 作者单位： | 黑龙江商学院,工商系,黑龙江,哈尔滨,150076 |
| |
| 摘 要： | 在竞争激烈的今天，每个企业都需要以先进的营销方式来求得生存和发展。概念营销是最新的，也是实践证明卓有成效的营销方式之一。如何建立概念营销的营销体系，怎样利用概念营销建立企业的营销优势，是欲图发展的企业亟待解决的问题。
|
| 关 键 词： | 概念营销 注意力资源 生态平衡观念 创造需求 功利主义 惊喜──超满意 全员营销 |
| 文章编号： | 1001-148x(2001)04-0156-03 |
| 修稿时间： | 2000-11-20 |
On Concept Marketing |
| |
| Abstract: | In this competitive society each company need adopt advanced marketing method to survice and develop. Concept marketing, proved effective in practice, has been increasingly accepted by enterprises. However, a problem remains unsolved to many companies as to how to establish a concept marketing system and how to bring it into operation in order to gain more competitive advantages. |
| |
| Keywords: | concept marketing attention resource idea of biology demand creation utilitariansism surprise exceeding satisfaction full-member marekting |
| 本文献已被 维普 万方数据 等数据库收录！ |
