| 商业银行客户关系管理系统(CRM)发展问题的研究 |
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| 引用本文： | 谭元戎,赵自强. 商业银行客户关系管理系统(CRM)发展问题的研究[J]. 商业研究, 2006, 0(8): 124-127 |
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| 作者姓名： | 谭元戎 赵自强 |
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| 作者单位： | 南京理工大学,经济管理学院,江苏,南京,210042 |
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| 摘 要： | 商业银行由于经营模式的变化,迫切需要加强CRM的使用研究。商业银行客户关系管理在我国应用前景广阔,我国商业银行实施CRM战略的系统确之“以客户为中心”的经营思想,使企业以更低的成本和更高的效率最大化地满足客户需求,并最大限度地提高企业的整体经济效益。
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| 关 键 词： | 客户关系管理 CRM 商业银行 |
| 文章编号： | 1001-148X(2006)08-0124-04 |
| 收稿时间： | 2005-11-04 |
| 修稿时间： | 2005-11-04 |
CRM System in Commercial Banks |
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| TAN Yuan-yong,ZHAO Zi-qiang. CRM System in Commercial Banks[J]. Commercial Research, 2006, 0(8): 124-127 |
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| Authors: | TAN Yuan-yong ZHAO Zi-qiang |
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| Affiliation: | School of Economics and Management, Nanjiang University of Sciemce and Technology, Nanjing , Jiangsu 210042, China |
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| Abstract: | The Change of commercial bank management model has demanded that CRM should be strengthened.The wide prespect of it makes Chinese commercial banks to build CRM system in which the customer-oriented concept demards enterprises to maxinumly meet customer satisfaction with the lowest cost yet highest effciency.In this way can they achiene the economic benefitin the largest degree. |
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| Keywords: | customer relationship management(CRM) comenercial banks |
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