| 产品社会价值对企业最优产量和利润的影响分析——基于古诺双寡模型的探索 |
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| 引用本文： | 张保林.产品社会价值对企业最优产量和利润的影响分析——基于古诺双寡模型的探索[J].价值工程,2014(21):211-213. |
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| 作者姓名： | 张保林 |
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| 作者单位： | 南阳师范学院经济与管理学院,南阳473000 |
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| 基金项目： | 基金项目：南阳师范学院高层次人才科研启动基金（ZX2012003）资助. |
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| 摘 要： | 社会价值是消费者消费产品社会属性过程中所获得的心理满足,对消费者购买决策具有重要影响。通过将社会价值引入效用函数,并构建古诺双寡模型,结果表明社会价值对企业利润具有正向影响。
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| 关 键 词： | 产品社会价值 偏好 古诺双寡模型 |
Cournot Duopoly Model under Consuming Behavior Positive FeedBack |
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| ZHANG Bao-lin.Cournot Duopoly Model under Consuming Behavior Positive FeedBack[J].Value Engineering,2014(21):211-213. |
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| Authors: | ZHANG Bao-lin |
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| Institution: | ZHANG Bao-lin ( School of Economics ＆ Management, Nanyang Normal University, Nanyang 473000, China ) |
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| Abstract: | The social value is the psychological satisfaction that customers obtain in the process of the consuming the product＇s social attribute, which has a major influence on consumer decision-making. This paper introduces the social value into the utility function, and constructs the Cournot duopoly model. While the results show that social value has a positive impact on corporate profits. |
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| Keywords: | the social value preference Coumot Duopoly model |
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