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Computerized management of tourism marketing information |
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| Authors: | James F. Burke Associate Professor |
| Affiliation: | 1. Department of Architectural Engineering, University of Seoul, 163 Siripdaero, Dongdaemun-gu, Seoul 02504, South Korea;2. Department of Civil Engineering, Nazarbayev University, 53 Kabanbay Batyr Ave., Astana 010000, Kazakhstan;3. Department of Medical Space Design & Management, Konyang University, 158 Gwanjeodong-ro, Seo-gu, Daejeon 35365, Republic of Korea;1. Chengdu Center, China Geological Survey, Chengdu, China;2. North China University of Technology, Beijing, China |
| Abstract: | This article discusses the benefits of applying computers to the management of marketing Information by the tourism industry. It looks at the role of regional tourism associations, and the monitoring of promotional programmes and details how such a system operates and draws together its potential applications. |
| Keywords: | marketing information computerized management information exchange |
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