| 浅论电视频道专业化发展路径简 |
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| 引用本文： | 封海粟. 浅论电视频道专业化发展路径简[J]. 广东农工商职业技术学院学报, 2014, 0(1): 66-68,72 |
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| 作者姓名： | 封海粟 |
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| 作者单位： | 重庆大学 美视电影学院,重庆 南岸区400030 |
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| 摘 要： | 我国很多电视台都纷纷开始了对电视频道专业化的尝试，并做了不同程度的探索，成为现代电视产业发展的新型之路。该文主要从专业频道的定位和专业化的品牌栏目策略两个路径提出思考对策。
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| 关 键 词： | 电视频道 专业化 路径 |
Development Path of TV Channel Specialization |
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| FENG Hai-su. Development Path of TV Channel Specialization[J]. Journal of Guangdong AIB Polytechnic College, 2014, 0(1): 66-68,72 |
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| Authors: | FENG Hai-su |
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| Affiliation: | FENG Hai-su (Meishi Film Academy in Chongqing University, Chongqing 400030,China) |
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| Abstract: | In China, many television stations have begun to try TV channel specialization, and made the attempt and the exploration of different degree, become a modern TV industry development of new road. This paper mainly discusses on the positioning of professional channel and specialization of the brand channel.. |
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| Keywords: | TV channel specialized route |
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