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我国中小物流企业的竞争战略选择分析
引用本文:施国雷,海峰,谭珍玲.我国中小物流企业的竞争战略选择分析[J].商品储运与养护,2009(2).
作者姓名:施国雷  海峰  谭珍玲
作者单位:武汉大学经济与管理学院;
摘    要:通过战略来建立自己的竞争优势,已成为众多企业提升竞争力的重要手段。在国外物流巨头们纷纷入侵、国内大中型物流公司纷纷酝酿着转型、扩张之际,我国中小物流企业面临的竞争压力也日益升温,对于这些中小物流企业来说,如何在强敌如林的市场竞争中打造出属于自己的一片天地已迫在眉睫。文中将在分析阐述我国中小物流企业面临的现状的基础上,着重围绕它们如何选择、制定竞争战略问题做一个简单的探讨。

关 键 词:战略  战略选择  中小物流企业  整合  

An Analysis on the Choices of Competition Strategies by Small and Medium Logistics Enterprises of China
SHI Guo-lei,HAI Feng,TAN Zhen-ling.An Analysis on the Choices of Competition Strategies by Small and Medium Logistics Enterprises of China[J].Storage Transportation & Preservation of Commodities,2009(2).
Authors:SHI Guo-lei  HAI Feng  TAN Zhen-ling
Institution:SHI Guo-lei,HAI Feng,TAN Zhen-ling (Economice and Management School of Wuhan University,Wuhan 430072,China)
Abstract:It has become an important method for many enterprises to enhance their competitiveness through appropriate strategies. During the time when oversea logisticsgiants are invading into China market constantly and domestic medium and large logistics enterprises are thinking of making a change, it is urgent for small and medium logistics enterprises to build their own advantages in such fierce market competition. This article will focus on the problem of how small and medium logistics enterprises choose and mak...
Keywords:Strategy  Strategic Choice  Small and Medium Logistics Enterprise  Integration  
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