| Abstract: | Independent and small-business inventors face enormous difficulties as they attempt to commercialize new technologies. Harold Livesay, Marcia Rorke and David Lux share a number of their useful insights based on their experience. They find that many inventors wish to focus only on certain aspects of their emerging programs. In fact, these inventors resist the need to develop a balanced program involving not only technical development but also marketing and the creation of sustaining business structures. This article provides a systematic elaboration of these difficulties, suggests a more balanced approach and thus describes a process of education and communication that may increase overall effectiveness. |
