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Custom-built |
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| Authors: | Fabrizio Salvador Tom Brown |
| Institution: | () is an editor for Business Strategy Review;. |
| Abstract: | Mass customization has rapidly moved from an abstract theory to a practical source of competitive advantage. Fabrizio Salvador has been studying the companies that have bolstered their business by tapping into the idiosyncratic needs of customers. Tom Brown reports on his latest thinking. |
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