| 井冈山旅游客源市场调查及开发对策 |
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| 引用本文： | 顾晓艳,孟明浩. 井冈山旅游客源市场调查及开发对策[J]. 桂林旅游高等专科学校学报, 2001, 12(4): 55-57 |
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| 作者姓名： | 顾晓艳 孟明浩 |
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| 作者单位： | 中南林学院,森林旅游研究中心,湖南,株洲,412006 |
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| 摘 要： | 井冈山位于湘赣边界北部，有着丰富的旅游资源，改善开放以来，旅游业迅速发展，已成为井冈山市重要的产业部门。通过对井冈山旅游抽样问卷调查所获得的2118份有效问卷分析，得出了井冈山旅游客源市场特征，在此基础上，提出了井冈山旅游客源市场的开发对策。
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| 关 键 词： | 井冈山 旅游业 江西 客源市场 |
| 文章编号： | 1008-6080(2001)04-0055-03 |
| 修稿时间： | 2001-09-16 |
A Survey on the Tourist Market of Jinggang Mountain and the Developing Strategy |
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| GU Xiao-yan,MENG Ming-hao. A Survey on the Tourist Market of Jinggang Mountain and the Developing Strategy[J]. Journal of Guilin Institute of Tourism, 2001, 12(4): 55-57 |
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| Authors: | GU Xiao-yan MENG Ming-hao |
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| Abstract: | Located on the border of Hunan and Jiangxi provinces,Jinggang Mountain has plenty of tourism resources.Since the reform and opening to the outer world,tourism has developed quickly and become the significant industry of the Jing Gang-shan City.Through the analysis of 2118 surveying papers on the tourism of Jinggang Moutain,the article summarizes the characteristics of tourist market of Jinggang Mountain,and puts forward the relevant developing strategy. |
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| Keywords: | Jinggang Mountain Tourist Market Developing Strategy |
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