组建报业传媒集团是增强报业传媒核心竞争力的必由之路

文章简要回顾了我国报刊业改革和报业传媒集团发展的历程,指出组建报业传媒集团是我国实现由报纸出版大国向报纸强国迈进的必然选择。文章认为,在应对新媒体与国际传媒集团的挑战中,必须进一步完善报业传媒集团管理模式;建立融资机制,实现规模扩张;实施报纸和网络并重的发展战略,提高报业传媒集团核心竞争力。

To Establish Press Media Group is the Inevitable Route to Enforce the Core Competitive Power of Paper Industry

This paper reviews the history of the paper industry reform and the development of press media group in China, points out that to establish press media group is the inevitable route for China to transfer from high quantity to high quality country in paper industry. Facing the new challenges, we should optimize the mode of management, establish financial mechanism, expand the scale and implement the multiple developing strategies, so as to raise the core competitive power of the press media group.