论广告英语的语言特点及翻译

在经济全球化的今天,广告已步入千家万户,渗透到人们生活的方方面面.而作为广告家族中的广告英语,经过长期的发展,已逐步从普通英语中独立出来而发展成为非规范化的专门语言,用词造句与普通英语有许多差异.它们不仅具有很高商业价值,而且具有一定的语言研究价值和欣赏价值.本文试从广告的定义和功能入手,通过大量的实例分析广告英语的词汇、句法、修辞三个方面的语言特点,并结合实例浅析其翻译策略.

A Brief Account of the Linguistic Features of Advertising English and Its Translation

At the present time of economic globalization,advertising English has become a household word,permeating all the quarters of advertising family and little by little,it has become independent out of common English,and is very different from common English in the use of words or sentences making.By sufficient exemplified analysis of linguistic characteristics in the three aspects such as vocabulary,syntax,and figures of speech,this paper attempts to start with what advertising is and what its functions are,an...