| 试论旅游商品的开发与促销 |
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| 引用本文： | 王取银,黄佑军.试论旅游商品的开发与促销[J].吉林省经济管理干部学院学报,2002,16(4):43-45. |
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| 作者姓名： | 王取银 黄佑军 |
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| 作者单位： | 佛山职业技术学院,广东,南海,528237 |
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| 摘 要： | 随着我国旅游事业的兴起，旅游商品越来越丰富。因此，在旅游商品开发与促销方面，有必要针对目前存在着的一些欠缺和不足，提出和研究一些应对策略和措施。
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| 关 键 词： | 旅游商品 旅游商品开发 促销 中国 旅游业 |
| 文章编号： | 1009-0657(2002)04-0043-03 |
| 修稿时间： | 2002年5月9日 |
On the Development and Sales Promotion of Tourism Products |
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| Wang Quyin,Huang Youjun.On the Development and Sales Promotion of Tourism Products[J].Journal of Jilin Province Economic Management Cadre College,2002,16(4):43-45. |
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| Authors: | Wang Quyin Huang Youjun |
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| Abstract: | With the flourish of tourism, tourism products become more and more. But there are still some shortcomings and scarcities in product development and sales promotion. This paper not only analyses those phenomenon, but also brings forward many a general strategy and detailed measure. |
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| Keywords: | Tourism product Development Sales promotion |
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