| 新媒介时代的广告 |
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| 引用本文： | 花家明.新媒介时代的广告[J].改革与战略,2008,24(12):172-173. |
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| 作者姓名： | 花家明 |
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| 作者单位： | 东南大学艺术学院,江苏,南京,210096 |
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| 摘 要： | 新媒体时代，出现了新兴的网络媒体、手机媒体等，人们对广告媒体这个概念有了更加深刻的理解，几乎任何东西都有可能成为广告媒体。新媒体时代的来临，给广告带来了新的机遇和挑战。
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| 关 键 词： | 新媒体时代 广告 机遇 |
Advertising at New Medium Ages |
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| Hua Jiaming.Advertising at New Medium Ages[J].Reformation & Strategy,2008,24(12):172-173. |
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| Authors: | Hua Jiaming |
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| Institution: | Hua Jiaming (College of Arts, Southeast University, Nanjing, Jiangsu 210096) |
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| Abstract: | New medium,such as network,cell phone appeared at this age.And the concept of medium has been changed,that is almost everything can be used as advertisement medium.The new medium ages bring new opportunities and challenges to advertising. |
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| Keywords: | new medium ages advertising opportunity |
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