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Upstream Market Power and Wasteful Retailers*
Authors:Martin Peitz  Dongsoo Shin
Institution:1. University of Mannheim, DE‐68131 Mannheim, Germany, martin.peitz@googlemail.com;2. Leavey School of Business, Santa Clara University, Santa Clara, CA 95053, USA, dshin@scu.edu
Abstract:We provide a novel explanation for the wasteful product disposal by retailers. In our model, after purchasing a quantity of a product from the manufacturer, the retailer exerts a costly effort to sell the product to the final users. The manufacturer’s production cost and the outside opportunity associated with it is private information. We show that, when the manufacturer has the upstream market power, the retailer sells all units purchased from the manufacturer. However, when the retailer has the market power, it might deliberately purchase more than it sells to the final users (thus wasting the unsold amount).
Keywords:Upstream market power  vertical contracting  waste  D82  L22  L23
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